Whereas traditional advertising methods such as television, print and radio capture attention in a more direct manner, the advantage of digital outdoor signage is that it grabs attention in a more subtle way. The high definition displays combined with vivid colours and the ability to include elements such as news feeds and online video allows advertisers to break through the noise (associated with traditional advertising) and connect with customers.


People young and old will be drawn to the engaging interactive graphics you select on your digital display. As passersby walk along the sidewalks and through the hallways in public places, they will notice your most attractive advertising with changing images and videos. Digital beats static every single day of the week.


In recent years more business owners are beginning to use digital signs in different types of transportation facilities. They are now seen in a large number of airports, train stations, bus stations, and even rental car facilities. No more will travellers lack information as they swiftly move through terminals thanks to the wayfinding signage that fluidly moves from image to image, providing useful, up-to-the-minute travel information.

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